Background:

Roughly 18 months from launch, X approached T2 Strategy seeking support in advancing its go-to-market sales narrative and materials.  Sales and Content leadership sought a message to the marketplace that could clearly articulate X’s evolution and the opportunities that it presents for partners to thrive. 

Opportunity:

Put pen to paper on X’s brand strategy and, in doing so, provide the building blocks that articulate how X presents itself to the world based on its innovation, scale, content partnerships and capabilities.  

Outcome:

T2 Strategy crafted an entirely new narrative for X that connected the dots and articulated how each area of innovation and expansion on the platform was thoughtfully linked and tied to X’s vision to be the everything platform for users, creators and brands.  

This go-to-market message rolled out at Cannes Lions and then expanded to the entire sales team for use in 2H’24. 

To expand on this message, T2 Strategy partnered with X to build their on-stage talk track for the Fall ‘24 Client Council event.  

"Working with T2 was a game changer for us. Amanda's professional insights, personal approach, and strong strategic outlook brought so much more to the table then we could have ever expected. As the company begins to evolve its mission to become the everything app, T2's on the ground work will become the bedrock of that growth strategy and evolution."

Brett Weitz - X’s Head of Content, Talent & Brand Sales