Background:

Elevate CNN’s image and profile by garnering attention that shifts the perspectives of media planners and buyers ahead of the upfront cycle.  

Opportunity:

Immerse B2B clients in CNN’s news portfolio (CNN, HLN, CNN Business) and highlight their most exciting assets and offerings in the coming year.  Reinforce the brand’s positioning and narrative through interactive displays, unexpected and timely conversations, and profiles of upcoming documentaries and series.  

Outcome:

Created and launched in 2015, CNN held its 10th consecutive CNN Experience in 2022.  The CNN Experience has become a cornerstone to the CNN ad sales selling strategy by communicating CNN’s differentiated value in the news and information marketplace.  Clients continue to praise the creative execution and unique format that has driven new and increased revenue to the brands.

Past Executions:

2022: Live, streamed event to invited guests featuring CNN’s 5 Things format.

2021: Six custom virtual "CNN: Candid Conversations" events, each

customized by agency holding company 

2020: Evening event at the new Hudson Yards offices (highly experiential)

2019: Five custom events at hold-co agency offices throughout NYC

2018: Breakfast event at Jazz at Lincoln Center

2017: Five custom events at hold-co agency offices throughout NYC

2015-16: Seven custom events hosted at CNN’s New York Headquarters