Thought Leadership & Investor Communications Case Study: Nexstar’s The Next Series
Executive Producer
Background:
Nexstar Media Group is in the midst of a transformation to be a media company of consequence across the national media marketplace. As they evolve and advance their ad sales organization, capabilities and go-to-market message, the Chief Revenue Officer sought to create and launch a recurring thought leadership series.
Opportunity:
Create an editorially-lead event series that demonstrates Nexstar’s ability to facilitate critical conversations. Show the company’s leadership position in the industry and bias for action to drive impact.
Highlight a single topic that is important to the industry and that advances Nexstar’s position as a thought leader and trusted partner.
Put forth perspective(s) that are grounded in facts and data that will provide attendees with insights to impact their business decisions.
Demonstrate the power of Nexstar’s portfolio and the opportunity this represents for marketers.
Outcome:
“The Next Series” launched in November 2023 with its inaugural event, “Growing Brands & Serving Communities.” Featuring a distinguished gathering of journalists and media executives as panelists and guest speakers, this event focused on understanding the intricate relationship between media, brands, and the flow of news and information.
Standing room only program at NYC’s Paley Center for Media
Created sustainable and repeatable template for future The Next Series events
Facilitated editorial strategy, planning and production
Managed all creative development of the event identity and run-of-show
