Background: 

The Points Guy is a travel media company that delivers expert utility in order to maximize the traveler experience. It is the leading resource for rewards travel, points, miles, credit cards and loyalty information.

In 2023, The Points Guy Awards returned for the 6th annual celebration of excellence in the travel space, rooted in storytelling, created in partnership with travel experts and contributors, and powered by brand partners.

The event is the most comprehensive, public-facing travel awards show, honoring the best in loyalty, credit cards, airlines, hotels and all aspects of the traveler’s journey.  

Opportunity: 

Deliver an elevated and premium experience that would advance and elevate the TPG brand to life through unexpected brand moments.

• Celebrate the joys and opportunities associated with travel.  

• Showcase the TPG brand to top press, media and influencers 

• Honor Partners: Highlight the industry’s best in key TPG business categories  

• Drive Revenue through the sale of sponsorships to incumbent, new and non-endemic partners.

• Social Good: Demonstrate TPG’s commitment to social good through programming and acts throughout the event.  

• Connect: Create an experience that builds and fosters (new & existing) relationships for both TPG and the community of attendees  

Outcome: 

T2 Strategy was hired to executive produce this important brand moment for TPG by creating a transformed The Points Guy Awards that welcomed more than 500 guests including members of the travel industry, press and influencers, for an evening that surprised and delighted guests while elevating the brand’s perception in the marketplace.  

• YOY Increased sponsor investment 

• National Press and Influencer coverage

• Engaging show & brand activations driving double-digit increase in social impressions

"Amanda was an incredible addition to our team and led the successful execution of our tentpole brand moment, the TPG Awards. She brought a level of creativity and innovation to our team beyond what we could've ever imagined. She is a clear communicator and master executor who collaborated seamlessly with multiple cross functional teams, resulting in a 2023 TPG Awards that surpassed all of our goals."

-Becca Manheimer, VP of Marketing and Communications, The Points Guy